Requirement No.1: Try to be the No.1
Customers always remember who is No.1. Have you realized that all customers know Apple products, what is the reason? Of course they are not the best phones, the reason is that Apple was the first company to create the new system to provide new products.
Some companies wish to create the best product, while this might not be success, as customers would not like the best, they only like the first creator.
Meanwhile, it is not easy to be the No.1, how to deal with other competitors in the market? The answer might be “ If you cannot be No.1 you must be special one”

Requirement No.2: Try to do special
You will have no benefits if you sell cell phones in the street which mainly do the same business. Because you provide the same value with others. While if you post an advertisement “ We are focusing on selling less than $50 cell phones.” You might realize that your PO will keep increasing as most customers who holding the budget blow $50 would go to your retail. Same principle:“ If you cannot be No.1 you must be special one”. Let customers realize you are totally special compare with other competitors.

Requirement No.3: Try to be remembered
You should be clearly that your competitors are really a huge amount no matter which industry you are working on. Moreover, all competitors want to get PO from clients. It is a wrong way that you considering to keep creating new products should be the core sense to make your business well. You need to consider that to let customers remember you. Then you will find that your clients always remember you when you sale new products to them, and they have not blocked you. Hence, you need keep sending greeting and concern to clients if you work as a sales. It does not matter they reply you or not as your main purpose should let customers remember you all the time, and do not think to get PO from your clients immediately.